The Demand Generation Manager is responsible for developing and administering strategies and programs to generate and nurture leads via digital marketing efforts, including: SEO/SEM, third party sources, and cooperative marketing with partners.

NAA was founded in 1999 by people who believed they could change the travel nursing industry for the better. This vision, along with a culture of honesty, transparency, and unmatched customer service, continues to guide our growth. We are now one of the fastest-growing healthcare staffing firms in the country!

Our employees enjoy a fun, casual atmosphere where hard work is rewarded, and taking time to celebrate our success is a high priority. Our employees are also committed to our Core Values.

• Own Your Relationships: Engage others with clarity, transparency, and care.
• Obsess Over the Experience: Distinguish yourself by providing the best possible experience every time.
• Simplify the Process: Use your unique skills to make the complex easy.
• Defend Our Culture: Embrace and encourage the principles that define our company.

Here's what you'll be doing:

• Develop an SEO strategy designed to achieve company goals
• Oversee the paid strategy across TNAA enterprise brands
• Lead assigned digital/paid marketing team members
• Orchestrate the building, execution, and optimization of demand generation campaigns
• Collaborate regularly with the brand marketing team to promote enterprise brands
• Manage the budget across multiple brands and strategies (B2B and B2C)
• Establish, implement, monitor, and regularly report on key performance metrics/KPIs consistent with the organization’s marketing strategies, goals, and objectives
• Research and identify digital trends and make recommendations for greater engagement, and/or new opportunities for the company
• Uphold our Core Values
  1. Own Your Relationships – engage others with clarity, transparency, and care
  2. Obsess Over the Experience – distinguish yourself by providing the best possible experience every time
  3. Simplify the Process – use your unique skills to make the complex easy
  4. Defend Our Culture – embrace and encourage the principles that define our company

Other duties as assigned

Supervisory Responsibilities:

• Lead assigned team members and manage related policies, procedures, and systems
• Establish performance standards and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals
• Execute supervisory responsibilities in accordance with the organization’s policies and procedures

Here's what we're looking for:

• High school diploma or equivalent
• Expert in Google, Bing, and Google Analytics
• Familiarity with and ability to effectively execute B2B and B2C strategies
• General knowledge and experience with Google AdWords
• 5 years of SEO and SEM experience
• Proficiency in Microsoft Office Outlook, Word, Excel
• Ability to juggle multiple tasks/priorities with competing interests without losing efficiency
• Experience managing large budgets across multiple brands
• Ability to quickly learn and use new systems
• Excellent customer service skills
• Excellent communication skills and high level of comfort communicating with employees across functional areas
• Ability to effectively work in a fast-paced and complex environment and maintain a sense of urgency
• Ability to build and maintain productive working relationships with cross-functional coworkers
• Ability to lead and develop others

Will accept any suitable combination of education, training, and experience

Compensation:

The base salary range for this role is $65,000-$70,000/year.  Final offer amounts are determined by multiple factors, including prior experience, expertise & may vary from the amount above.

Benefits:

TNAA offers a competitive compensation and benefits package that offers Medical, Dental, Vision, Life, and Long-Term Disability insurance plans that start the first day of employment. TNAA also offers short-term disability, accident insurance, critical illness, legal assistance, identity protection, pet coverage, a retirement plan with employer match, and a generous vacation plan that includes 8.5 paid holidays.  Here is a link to our benefits package.  www.tnaa-internalbenefits.com 

All remote positions (working full-time from home) must meet the internet connection requirements established by the TNAA IT Department to sufficiently perform the position responsibilities and use TNAA specific software and equipment. Your internet service cannot be provided by satellite and must meet one of the following:

Visit www.speedtest.net to check your internet speed test. If you progress further in the interview process, you will be asked to provide your download speed results and to confirm that you meet TNAA's internet connection requirements by completing an acknowledgment form.

Travel Nurse Across America is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNAA is committed to the principle of equal opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. It is TNAA's policy to provide equal employment opportunities without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by applicable laws. TNAA will not tolerate discrimination or harassment on any of these characteristics.

https://www.eeoc.gov/employers/eeo-law-poster