PPC, SEM Analyst

CT offers the opportunity to work with a highly collaborative, industry-leading team. Quality of service is always our #1 priority. As a result, our innovative digital marketing professionals work relentlessly to provide outstanding quality services for our clients.

We seek an experienced SEM Analyst to add to our cross-functional team. To join Los Angeles' best SEO company you must be highly talented with a desire to work in a fast-paced, startup environment.

Skills & Requirements:

• A minimum of 6 months experience managing SEM / PPC campaigns
• Experience with the Google Ads Editor and Bing Ads Editor
• Experience using the Keyword Planner Tool, or other keyword research tools
• One or more years of professional Google Ads experience (preferred)
• Google Ads Certification (preferred)
• Knowledge of account KPI selection, measurement, and reporting.
• Bing and Facebook paid advertising experience (preferred)
• Ability to manipulate large Google Ads data sets in Excel with vlookup and preferably VBA
• Passion for marketing, advertising, and online content development
• Strong research abilities with excellent analytical skills
• Excellent time management skills and the ability to meet strict deadlines
• A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
• The ability to adapt to a diverse and multicultural environment
• Passion to build a startup
• Reliable transportation if working in-house
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Responsibilities:

• While managing SEM campaigns, you will be conducting keyword research and writing copy for ads
• Structuring campaigns and ad groups and determining the best settings
• Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries
• Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients' online stores while also ensuring a very strong ROI for every client's marketing budget
• Regularly consulting with the Google Ads Manager, SEO team, and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client's brand, budget, and overall marketing goals
• Monitoring the success of campaigns using various reporting tools
• Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
• Conducting AB testing across ads and landing pages
• Reviewing traffic in Google Ads
• Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
• Potentially working on Bing Ads and Facebook Ads
• Successfully completing Google Ads Certification if not already obtained

We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.